Post about "business"

Small Business Websites – Why A Small Business Website Does Not Produce Results

When a small business decides to take their business online there are usually several mistakes that they do. This is partially due to lack of experience and often lack of knowledge. There seems to be a trend that small businesses think of their website as an online business card instead of a marketing tool. That is where the majority of them go wrong. So let’s take a look at some of the most common mistakes done when a small business takes their business online.1. Order of linksSo many times you visit a small business website and they proudly flag the “about us” link as their first link. This is called the pride link because they often think that telling people about the company is the most important thing. The links should be in order of importance. Not in the order of the business owners EGO! If you use a website designer and he does consult you on the order of links, chances are you should be using someone else or at least make sure you educate yourself about online marketing because your website designer sure hasn’t!2. No focusMost small business websites lack focus. When you enter you are not sure where to go next which makes it hard for the user to understand exactly what he is supposed to do. The website should flow and the user should be able to make sense of the site within a few seconds of opening it up.3. No sale / No lead setupMany small businesses do not use their website to increase sales directly or capture leads. It is nothing more than an online brochure or business card. Sometimes the information is more confusing than it is helpful. If you competitors site is easier to navigate and captures either the sale or lead, you just lost a client. A small business websites needs to be even more on top of catching leads than a corporate website because every client lost counts more!4. No analyticsMost small business websites have no clue what people do when they enter their site. No clue what users are really looking at and where they are losing their potential sale or lead. If customers just walked in and out of their place of work eyebrows would be raised and something would be done. Shouldn’t the same thought process apply to the site? You need to know what is going on with your small business website and what users are doing.5. No marketing purposeThis is the biggest “Whammy” of them all. Small business websites tend to fail seeing the potential of using the website as a complete marketing tool. The fundamental reason to take a business online would be to do marketing. The lack of marketing vision explains the mistakes from above. If just this single piece was in place when a small business builds their website, many of the other things would be solved because they would educate themselves about what it means to have a marketing tool!6. No results!This is no surprise considering everything above. If there is no purpose, no focus, no vision and no marketing thought behind the site then there are probably no results from the site either. What is even worse is that most small business websites do not even measure results or understand how to measure results from their site. Once again it is a lack of understanding more than anything!So what can a small business do when they are ready to take their business online and setup their small business website? The most important thing is to educate themselves in a few areas. The most important ones being, what you need to consider before building or having someone build your website. How to use the website as a marketing tool and it would be extremely beneficial to you if you at least had some understanding of what SEO is and how it works. What is the difference between a website designer, website developer and an online marketing company? All of them do different things and have a different understanding of how to use the internet; the question is what purpose is your website supposed to serve? For most it should be a marketing tool, because the internet is the most effective marketing tool available!

Google AdSense Program Can Do Wonders to Boost Your Online Income

Google AdSense is one of the greatest affiliate programs ever and it can do wonders to boost your online income. Because it is an amazing vehicle, it is well worth you taking the time to incorporate it into you online business.What are you waiting for; there is no other affiliate program online that comes close to the wonders of Google’s AdSense. How can you beat free? That’s right; this is a free program that allows entrepreneurs like you and me to earn an income.How? Google AdSense displays relevant ads on a wide variety of online content such as:• Site search results – Here you can add a custom search engine to your site, this will allow you to make money from ad on the search results pages.• Websites – You have the ability to display ads on your website that are specific to you audience’s interest, and earn from clicks or impressions.• Mobile web pages and apps – Here is where you mobile phone will work for you, just connect your mobile users with the right ad at the right time as they look for information throughout the day.• Feeds – Display targeted ads in you RSS feeds, wherever they’re viewed.Not using Google’s AdSense in your online marketing business is like throwing money in the trash. Just imagine – standing at the shredder destroying $10, $20 even $50 dollar bills. That’s insane?The mystery of how Google pays you is one of their best kept secrets; nevertheless, it is a fair and equitable program. It is not a pay-per-click, leads nor click-through;the most important thing is that it will turn the pennies you earn online into dollars, cracking the secret to Google’s payout process should not be your focus – earning the bucks from using Google AdSense is your aim.Here are 3 tips that will help you get your Google AdSense program up and running.Tip # 1 Seriously consider using ONLY Google ads on your website. Why? Because other programs are not worth the time when you can employ the best in the business free of charge. If you think this is an exaggeration, check out other websites and see who they are using, I think you will be convinced.Tip # 2 Avoid any conflict between Google AdSense and other companies. Google’s search spiders are very specific, the ads that appear on eachpage corresponds exactly to some element of that page. You don’t need other ads to cause confusion when you already have the best.TIP # 3 Google runs a tight ship when it comes to using AdSense, while you are allowed to place text, image, banner ads and even a search box that will earn your company revenue; do not use a search box from another company on the same page as Google’s search box. You might lose your Google privileges.Needless to say, the AdSense program is a great way to make money, it’s easy to sign up and they provide excellent tutorial to get you started. Read the conditions for using Google AdSense carefully, make sure you understand the rules of engagement, follow them to the letter and get your Google AdSense program up and running today!To your online success.